Wish Boutique

With Wish Boutiques in two of the towns that we create Guides for, we wanted to spend time and get to know the owner, Theresa. Read on for her story and the secrets to her success.

What inspired you to start the Wish Boutique?

I was a stay at home mom for many years and I always had a passion for fashion… I love jewelry, accessories, clothing, and more. I started Wish about 15 years ago… my first location was in Denville, NJ. I opened 5 additional stores Manasquan, Spring Lake, Long Beach Island, Tinton Falls, and my newest location in Madison. 

What is a typical day like?

A typical day for me is kind of crazy but I wouldn’t want it any other way. I choose a location to go to almost every day of the week. I am very hands on, so I make sure the stores always look pristine, fresh, and fully stocked. I love trying different things at different locations, some items work well at all locations, some items only work at certain locations. It’s interesting to see how an item at one location needs to be ordered every week while at another location that item barely sells. I have a great team of employees at all of my locations who I count on and trust explicitly, which makes which makes my businesses run smoothly. 

What do you do on your day off?

On my day off… if there is one lol, I love spending time with my husband Matt, my children Terry and Matthew, and their girlfriend/wife Ashley and Michelle. I am blessed with the most amazing family. I just found out recently that I am going to be a grandmother for the first time, which is super exciting. I’m sure this new baby will fill my days off with more love and happiness and I just can’t wait for that chapter to begin. 

What is the key to your success?

I think the key to my success is that I sincerely love what I do. I love feedback from my customers and I love making them happy and feeling good when they buy something from my stores. We have a variety of items for anybody from age 2-99, casual or dressy. Our items are affordable to all which I feel makes my brand so unique. I have a ton of repeat customers and every day I get new customers who I am truly grateful for. Without them there would be no Wish. The pandemic has been challenging at times but again my passion for what I do, my team with whom I do it with, and my loyal customers have helped me every step of the way. 

What is your favorite bite to eat when you’re in Madison?

While I am visiting my location in Madison, I love eating at Rocco’s Trattoria. The pizza is amazing, always hot and fresh. 

What’s next for Wish?

What do the next five years look like? I would love to open more stores all around the great state of NJ, as well as possibly branching into different states. If anybody reading this knows a great little town please feel free to message me. My eyes and ears are always open wide and seeking new opportunities.